Monthly Archives: January 2014
Poster Ideas – draft 2
Poster Ideas – draft 1
Which draft poster is the best
The Hangover Poster Analysis
Effective posters
Poster Formats and Sizes
Posters come in different formats and sizes, there are two major differences. Landscape and portrait.
The landscape posters are normally used on billboards therefore they are very big. The landscape ones are also used on busses.
Portrait posters however are more common. They are used are used in magazines, put up in shop windows and also on the trains.
What makes an effective poster?
An effective film poster is how well it promotes the genre. The genre can be promoted by the following things:
- Mise-en-scene – what is in the picture and where it is placed? Whether there are characters and props and where in the frame. If there is a lot of blood that indicates horror but no comedy.
- Lighting – The type of lighting, there can be low key and high key. For the comedy genre high key lighting is very important.
- Colours – Colours are a key element in making an effective poster. The dark colours represent horror and thriller where as bright colours represent happy and fun.
- Title – it should be eye catching and attract attention.
- Stars – If the film has big stars they should be listed on the posters as the fans of that particular star would want to watch that film.
- Director – If the director name is on the poster that could also attract people to watch the film.
Analysis/ similarities
Most of the posters above all use bright colours. Blue is common colour in posters, almost a sky blue. That is the first thing you see in the morning it connotes, bright and happy. All the posters have a main image in the middle. The audience for the particular films can almost immediately tell that it is a comedy by the quirky pose and facial expression by the characters. This is really effective in terms of bringing out the comedy genre. In the ‘She’s out of my league’ posters there is a sub-genre of comedy with the female character kissing the male characters. All the posters have a big bold title the draws the audience attention and makes it very clear. Most of the also have a tagline.
Poster Layouts
Elements of posters
The posters have to grab the attention of the audience.
This doesn’t have to be achieved with flashy pictures or graphic. By using the film’s characters or a major plot point, designers can establish some level of plot while still gaining the attention of anyone that views the poster.
Some of the most effective movie posters are iconic, highlighting the themes in the film without out saying what it’s about. This is done through the use of imagery, whether a close-up of a character or item that’s a major plot point, or a simple graphic, to establish the film’s plot. Combined with an eye-grabbing design, this can be an incredibly effective way to gain attention and create interest at once.
Many of the best modern film posters use pictures that put the viewer in the middle of a scene from the film, creating tension and a major incentive and making the person feel like that they are in that position.
What separates these posters from their ineffective art-for-art’s-sake rivals is that they’re consistent with style, in both the movie’s promotional materials and throughout the film itself.
Film Marketing Campaign
Film promotion is the practice of promotion mainly in the film industry. As with all business it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Publicity is generally handled by the distributor and exhibitors.
Film marketing from aneeka32
There are several versions of posters to appeal to different audiences. This is because the distributors can pick several elements from the film to attract a certain audience. For example the Looking for Eric film has poster with lots of red on them and the Manchester United football shirt to appeal to football fans. Then they have a couple with the male character holding flowers to attract a female audience with the romantic genre with in the film. Then there is a poster with the director’s name in bold to appeal to film fanatics that are particular fans of that director.
Advanced Production 